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The project was first revealed on January 7, 2011 on Kickstarter. By the end of the campaign, the game had acquired USD $8,583 from 205 backers, exceeding its original goal of $6,500.<ref>[https://www.kickstarter.com/projects/149077132/kentucky-route-zero-a-magic-realist-adventure-game Kentucky Route Zero, a magic realist adventure game – Kickstarter]</ref> A heavily-revised trailer with an updated visual style was released on October 17, 2012.<ref>[https://www.youtube.com/watch?v=uCz9T5NgYJQ Kentucky Route Zero (IGF Trailer) – YouTube]</ref>
A revamped user interface, including [[Achievementsachievements]] were and [[ephemera]], was added with the final release of the game in 2020, along with translations into French, Italian, German, Spanish, Japanese, Korean, and Russian.
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