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[[File:Rainbow Road website.png|thumb|right|upright=0.6|''Rainbow Road''’s website on March 3, 2020.]]
'''''{{Zero|Rainbow}} Road''''' is “a point-and-click game developed by [[Cardboard Computer]]. It sets on the delivery driver [[Conway]] and his encounters while navigating [[Route Zero|the fictional road ]] of the game’s title]]”title”.
The game is otherwise generally known as ''[[Kentucky Route Zero]]''. It was named “Rainbow Road” by contestants from Wolfson College, Oxford in the quiz TV program [[:wikipedia:University Challenge|''University Challenge'']] on BBC Two. Following this unexpected alternative titling, the game’s website featured the new name on March 3, 2020.
